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The process and result of arranging information for a website.
The process of creating a website, includes expertise such as web design, programming, database development.
A designated amount of space on a server connected to the internet where technologies are included so that the contents are accessible via a web browser.
The utilisation of strategies that increase targeted traffic to a website and increase calls to action from the website.
The process of altering a website so that Search Engines crawl the website and rank the website higher in search engine results pages.
The activities utilised to promote and market a product or service on the internet.
Examples of search engine marketing: Search Engine Optimisation, Search Engine Advertising
The unique name that identifies a website. Also sometimes referred to as a website address.
The registration of a domain name with registrars such as InterNIC.
An administrative system to manage the content of a web site. The management of this content can include creation, modification, archiving and removal.
Typically online activities that are conducted to draw the target market to a website. Website promotion is not limited to online promotion, however this is often a more commonly used and effective medium.
Examples of website promotion: Search Engine Marketing, Search Engine Optimisation, Link building.
The use of any electronic medium to achieve marketing objectives.
Examples of e-Marketing: Internet, Mobile Phones, iTV.
Activities undertaken on the internet to achieve marketing objectives.
Examples of Internet Marketing/Web Marketing: Web sites, E-mail Marketing, Search Engine Marketing, Search Engine Optimisation, Internet Advertising.
The activities involved in emailing direct marketing material to recipients.
A marketing activity where the recipient accepts to receive marketing information from the organisation before the organisation markets to them.
Often referred to as “opt-in”.
Examples: e-Mail marketing, SMS marketing.
